Mistakes in Network Marketing: Unrealistic Goals

February 9, 2018


Make sure you watch the video on the bottom to see my first ever printed goal sheet in my network marketing journey!


It is always great to hear about people’s success and then just copy
that. However, I love hearing about mistakes in network marketing because you can
learn so much from failures. Not that I wish to dwell on the negative
but it can be quite fun to hear these stories too. For those
basketball fans out there you know the Shaqin-a-fool clips of all the

Imagine a cocky athlete who starts a new business and then is told to
do his goals and is also told this quote:
"The greater danger for most of us lies not in setting our aim too
high and falling short; but in setting our aim too low, and achieving
our mark."
  - Michelangelo

What do you think he does?

Yes absolutely right - he writes down goals that he has no business
even thinking about. One of the biggest mistakes in network marketing!

What happens then? He fails miserably and feels like a little turd that some pet owner forgot to pick up. Then he expects himself to keep on going and building a business while his
confidence in what he is doing has disappeared into space... another mistake in network marketing! 

Just to share a few of those goals:
March 7, 2005 when I made these goals
Deadline was the end of 2005
Earn $10,000 a month
Contact 3 new people every day
100 Business presentations
10 presentations every month
3 presentations every week

So now let’s tear these goals apart after more than a dozen years of
experience with this. The $10,000 a month is actually not an
unrealistic goal for someone who has a crazy following or who really
knows this business inside out. However, for a young man who had never
sold a single product in his life and was afraid to speak to people
and no social media following this goal is highly unrealistic. We
often overestimate what we can do in a year and underestimate what can
be done in five years.

The other common mistake in network marketing is with these is, if you
only present to 10 people every month you are likely to only have 1
sign up per month.  If you have one signup per month maybe you will
get to $300-$500 a month in income by the end of the year if you are
very very good at keeping everyone in the business.

My favorite thing about looking at these goals has to be my goal of increasing the
channels of prospecting and expanding my prospecting border??? Who
says that? Just made me laugh. Make sure you watch the video below to
see the original paper that I made back in 2005.

What can we learn?
Cocky young men have no clue! Ok... we already knew that one. What
happens when you set yourself up for failure like this - you are only
going to fall on your face and feel horrible when you don't reach those goals.


My suggestion is to set one big scary goal but then loads of simple goals that are
much more achievable. Also, think a bit more long term with your goals
and realize that most people who have had success have done the
boring, monotonous tasks day in and day out for many years before they
started seeing huge results. Ask someone who has done it for some
advice on setting your goals. There will always be outliers who
accomplish their goals at record speed. However, let that be a bonus if you
are killing your goals then just increase them step by step.

One of my mentors first goals was to buy a cordless phone (yes
that goal is antique!!) She ended up making millions.

Challenge for you
Set 1 big goal and then 4 smaller goals that are much more achievable.
Share these 5 goals with a few of your mentors!


Watch the video here!



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