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Mistakes in Network Marketing: Unopened Markets

February 16, 2018

One of the biggest mistakes in network marketing I have made is focus too
much time on unopened markets. The reason for that is
that I heard of all the big stories were from people going through
crazy challenges to open up a market and being there at the beginning
and therefore making a ton of money.

I have many stories I could share about making mistakes in unopened markets but I will go into three and hope that you find something you can learn from each.

Switzerland

When I first started in network marketing I was working with nutrition
products and a technology that measures antioxidants. Naturally I
would look for other nutrition companies who can see the impact a
technology like that would have on the market. I would use all types
of search engines online. One of them was a small directory called
Alibaba - not so small anymore!! On there, I found a guy selling
nutritional products based in Geneva. We were not open there but I
finally found someone who was interested in hearing more.

After months of back and forth communication I finally drove 5 hours
from Luxembourg to Geneva to meet Jason and also to scan his
connections. We did this several times as he built up a solid customer
base and qualified for his own scanner. We only had one issue:
Switzerland was not an open market.

In order to grow things, we had to operate out of France. Jason would
use family members to sign up distributors and ship products to France
and then drive them across the border. He would always be super
nervous every time he crossed that border.

After many months of working together Jason finally decided that this
was too much trouble for so little return. He did not understand the
potential for long term leveraged income. However, I learned my lesson
too.

Working in an unopened market opens up to another 100 challenges on
top of how difficult it already is to build the business. One of the biggest mistakes in network marketing! 

Another common mistake in network marketing I made was to not keep in touch with all of the people who had started to work with us because about 3 years later
Switzerland finally opened up officially. What if I would have kept in
touch with these people? What if I would have kept on working with
Jason? Who knows what would have happened but the lesson was not to
work in unopen markets. 

Estonia

A few years later I was living in London and had built up a solid team
and one of the girls in the team, Moonika, was from Estonia. Moonika was doing quite
well but decided to move back to Estonia. She continued to build the
business there even if we were not open there.

Moonika was doing so well that I decided to fly over to help with a
few more meetings. It was a wonderful chance to see the country and
take local transport all over for our meetings. It reminded me of Sweden
as they had so many beautiful parts to the country. I remember taking the local
Krooni as payment for quite a few products I had brought over. I still
have those today and as they have adopted the Euro I am not sure I
could ever get anything for them.

A few months later we decided to reward Moonika with a free flight
to London to see our chief scientific officer speak. She never showed
up for this event and we have still not heard from her since.

The learning lesson here is to be very careful with your time when
again working in unopened markets. Also, make sure you change the
currency if there is any chance you will never be back.

Saudi Arabia


This last story is about hope and getting your expectations up high so they can come crashing down.
This time there were no trips involved but there was still a lot of
time sending information and communicating.

I met Maz at a dental show in London while exhibiting there. He loved
our nutrition concept as well. He wanted to bring it to the dentists in
the UK. He never ended up doing much in the UK however he did move to
Dubai a few years later.

One day Maz got in touch saying he had some big hospital groups in the
Middle East very interested in our galvanic technology. This is
always exciting as there is quite a lot of money there. So a few hundred
emails and phone calls later it was not surprising that he had a
hospital group that wanted to start with a small order worth $200,000.
Maz had told them that he was the official distributor in Saudi Arabia.

A day before the hospital group was going to send the money for the
order they made a call to our company headquarters. When they then
found out that there was not an official distributor in Saudi Arabia
they of course called off the deal.

This time I had not traveled there and it was not me working directly
so I cannot say that I was too upset about it all. However, I did get
caught up in the big talk and how this could lead to crazy sales and
loads of income. Never ever get your hopes up for big deals in this
industry. If they happen it is just a bonus. Focus on the every day
grind of working with people who have massive desire to change their
own life.


A lot of people ask me about India and Dubai in our company. I have no
idea if any of those will ever open up. The best way is to build
within the Indian community in an open market like the UK. Then if you
have a lot of successful people in your team from that country then
you can take advatange if the company one day says they will open it
up.

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AUTHOR: Daniel Norell

Daniel Norell teaches people how to make money with Instagram and Facebook. He teaches ways in which you can grow your following by 50-250 followers per day and then monetize your following. If you love to have fun and work with like-minded people, then talk to this chatbot: http://tinyurl.com/DanielBot or have a browse around the website: www.thenorells.com.

 

 

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